Ford Targets Their Marketing To "Gen X" and Baby Boomers Leveraging Facebook And YouTube
Major brands and now automakers see the value in marketing where people are and engaging with them while targeting their ideal demographic. Social media in the likes of Facebook, Twitter and Youtube have become that stage and environment where marketing can now be real-time.
Read this article on AdAge and see how Ford is leveraging their more than 100,000 fans on Facebook to market the 2011 Ford Explorer- http://tinyurl.com/6b2a96s
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